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bmibaby diamond club for frequent flyers

Hopefully starting a new trend, bmibaby have announced the bmibaby frequent flyer programme. Low cost or cheap flight airlines normally operate on a few pounds profit per passenger so offering anything for free is extremely rare - hence no free meals on these type of flights and often being charged for essentials such as taking luggage onboard. bmibaby though are offering a reward programme where you gain "miles" depending on your flight price. So for a one-way flight price of

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